Using Art Skills to Help Others: Interview with Deidre DeForest


Introducing Deidre DeForest, the newest member of our Art Department!

Deidre is one of our amazing graphic artists who develops our curricula into well-designed instructional material.

What is your current title and the focus of your work?

My title is Production Artist. I put together the composition of various book layouts. I have completed the composition of Taking on Tough Words Student Book and Teacher’s Guides, and the Explore Life Science Teacher’s Guide. I contributed to various pages of the Speech and Language Resources Catalog and the Annual 2017 Attainment Catalog. I also designed a few marketing flyers and signs for conventions.

What was your professional path like before starting at Attainment?

I had recently graduated from Madison College with an Associate’s Degree for Graphic Design and Illustration. I was working part time for my family’s bridal business doing graphic design and marketing. I was also doing some freelance design and illustration work for some other local businesses.

What interested you about working at Attainment?

The most exciting thing for me was to be able to have a part in making products that help people with disabilities. When I was deciding on a degree, I had trouble deciding between following a creative career path and following a career path that would be a way to help others. It was a very exciting moment for me to discover that I could do both by working at the Attainment Company.

Is there a particular aspect of Attainment’s mission that resonates with you, and why?

Helping people with disabilities succeed at school, work, and life really resonates with me because I believe that everyone should have a chance to succeed up to and beyond their potential. I think it is great that the Attainment Company helps people with disabilities achieve more.

How would you describe the Attainment team?  What motivates them?

I would describe the Attainment team as a group of very kind people who are upbeat and passionate about what they do. I think the biggest motivation for everyone is the people who will be using these products: It is very rewarding to see our work make a difference.

What is your favorite thing about living in the Madison/Verona area?

My favorite thing about living in the Madison/Verona area is the community and that it is a very bike-friendly area, with many bike paths to get you to where you need to go. I also like that there are a lot of state parks within an hour drive.

 Thanks, Deidre!

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