About Attainment Company

Attainment’s Mission and Story

Founded in 1979, Attainment Company is an independent, family-owned business based in Verona, Wisconsin. We are dedicated to helping people with disabilities succeed at school, work, and life. Don Bastian, founder and CEO, created Attainment’s first product when he was a program coordinator at the Rock County Rehabilitation Services (now Kandu Industries) in Beloit, Wisconsin. The Work Skill Development Program, which used a task analysis approach to teach work skills and behaviors to young adults with disabilities, is the foundation for our present Pre-Voc Tasks.

Attainment History

Soon after Attainment’s inception, we began publishing functional life skill curricula. A picture-based cooking program called Look 'n Cook was soon followed by illustrated Shopping Cards, Looking Good, Keeping House, Stepping Out, and Plan Your Day. These unique programs were the first to combine picture cueing, story-based instructional video, and structured lesson plans. All updated, they are still popular today.

Times change and so does Attainment. We created our first assistive technology device and instructional software in 1993. The Pocket Talker was known for its easy use, durability, and value. These qualities are still inherent in our contemporary GoTalk line. The newest version of our first software program, Dollars & Cents, anchors the Attainment WorkStation, an all-in-one touch screen computer preloaded with Attainment software to teach math, literacy, and life/work skills.

In 2001, Attainment launched the IEP Resources publishing brand. Its premier publication, Writing Measurable IEP Goals and Objectives, by Barbara Bateman, has sold over 60,000 copies. IEP Resources is now a leading publisher focusing on critical issues in special education. Attainment's growing Aging Resources features products such as Person-Centered Care in Practice, Brainstorming Solutions for Dementia Care, and Mind Your Mind. Also popular are Mental Fitness Cards, Thinking Cards, and Expand Your Mind Card Sets.